A pedometer is a good thing. A Pedometer with memory is an even better thing. A pedometer with memory and various aggregates, averages and reports is the bee's knees.
For instance, according to my sports- and pedo- gadget, I hace covered a walking distance last month of 100.8 km. During the latest 12 months that distance is an impressive 2.179,2 km. That's an astonishing 181.5 km per month! Staggering!.
With regards to Ronald McDonald potentially doubling sales and presumably consumption of their main product, the hamburger, apart from increasing profits and taking over China with fast food and not a shot fired, cattle especially, and meat is a problem in terms of greenhouse gasses. I saw a documentary with an English doctor called Michael Mosely and it turns out that each and every cow per year, belches and farts methane and CO2 in the order of a family saloon car per year. The huge amount of gasses are produced as the cow turns grass into nourishment for itself and ultimately meat for us to enjoy later.
If the cattle is fed other types of fodder, the amount of gasses can be cut by some 40 % however this means that the cattle is fed with something that could actually be turned into food for humans instead. If we want to reduce the greenhouse gasses from cattle, as well as other livestock, it looks like industrial scale production is the way to go. All thought it can cut gasses by some 50% and use of growth hormones effectively raise the animal twice as fast if it was raised the old fashioned way on the field, living off the land and the traditional pickings and treats.
Here, we are already seeing the first products offering "delicious" bugs and insects, cooked, dried and dipped in your favourite taste emulsifier and we are hearing various "opinion makers" praise the virtues of eating bugs and insects. By the way, another news story this summer is that fewer insects are being reported, the populations apparently decreasing...... I swear, I didn't eat as much as one single bug!
So, beef for a billion Chinese is not necessarily a good thing all around.